Massive marketing campaign takes a whole lot of planning. You'll have to invest a lot of time, money, and effort on the effort so that it will be successful. But most businesses don't have plenty of time and money to think of a campaign that is massive. How will you be able to market your company effective with such limitations?
It's true that most business people have lost faith in marketing your business with print and advertising. Usually it involves a cost for little return. After all you want to spend a few hundred pounds on a plain text advert surrounded by numerous adverts from your competitors? It's not going to stand out.
Getting new customers emails is the second phase of building a list. There are several ways to do so, and the most reliable is creating a "join my email" button on your website. This allows anyone that happened to find your website, as well as those currently familiar with your business to sign up for email updates. If you have a service provider that gives you options, then take advantage of trying to collect as much information as necessary to later categorize your new email customers. Other options for collecting new emails is to create an actual sign up form at your front desk. Ask people to join. Avoid doing "raffles" due to look these up the lack of commitment by those who typically sign up. You want solid, interested customers receiving your correspondence.
First things first, you need to establish your credibility firmly - no point in losing them to girl or another guy down the street. So you can now keep in touch with them by 25, you can easily do this by updating their details in the business database. Needless to say, a number of them are business customers, some are personal, so you sub-list your"list" in order to send messages that are appropriate. I.e. business customers might receive a fortnightly'business tips' newsletter, whereas your private customers only get birthday / anniversary / Christmas messages and so on for follow up.
Online video usage keeps growing at an explosive pace. July figures from comScore indicate that in the U.S. alone, 21.4 billion videos were watched -- up 88 percent from a year ago. That use was spread across 81 percent of the internet population seeing a 135 videos each user.
But you'll need more than this, you'll need a assortment of marketing strategies combining more traditional procedures and both online. A multi-faceted approach because every facet supports and reinforces the other and it gives you more exposure. You need to be remembered, and it requires more than one, or two, or even ten"impressions" before you really stick in someone's brain. And you'll want to keep visible so they do not forget the next time they need, well, whatever it is you have.
Remember PR isn't just for large corporations. You're not likely to have the funds for vulnerability in some of the magazines that are greatest but you can cultivate relationships with media and industry journals.